Let’s take a look. Here are some of the most obvious benefits of using animated videos for marketing. With an animated video, you can take advantage of this creative vehicle to visually display and explain to your clientele what you hope to divulge about your product. 4. Alternatively, you could allow some of your own employees to show off some of their secondary talents and create the animation internally. 2. However, still, not many businesses are aware of the benefits of using animations and stick to old ways of promoting a business. 2. They can simply sit back and enjoy the content you have created, all while they are subconsciously bombarded by the messages you want to get across. Animated Videos Can Be Used In A Variety Of Venues. This visual medium appeals to the senses and offers an easy and effective way to communicate important messages. One aspect of digital marketing that is extremely effective is the use of creative content like animation. This has many benefits for your business and could go a long way in promoting and expanding your brand. Motion graphic and cartoon videos can be used to promote your business on your website and through social media like Facebook and YouTube. Animations are quite powerful and can help a business in many ways. A great benefit of using animation in your digital marketing is it allows your employees to creatively express themselves in ways that they typically couldn’t. A lot of work and creativity goes into content like animation, and it will be adequately rewarded by the various search engines. Alright, so animated GIFs are cute and cool ... but does that mean they can be used in marketing? Visit any major site and you will notice how they add animations to explain their services and products simply because of their benefits. This means that as a company you will have to think outside of the box and really get creative in order to make this work, You could outsource the animation and have it produced by one of the many animation production companies out there, but the script and main ideas will still have to come from your own marketing teams. to convey a message or information. Videos, in general, are composed of pictures that make up rich media moments. This makes animation and other forms of creative content extremely effective forms of digital marketing. It allows a condensed illustration of a difficult conversation, in an interactive manner. We grew up watching animated films and television shows, so much that animation is deeply connected with our childhood. Phone: 844-619-DRAW, Copyright © 2020 The Draw Shop. This means that using animation in your digital marketing efforts could allow you to break away from your pack of competitors. Alternatively, you could allow some of your own employees to show off some of their secondary talents and create the animation internally. This allows you to leave a lasting impression on customers and can establish an identity for your business and brand. Animation have great story telling capacity that makes it a perfect marketing pitch. Regardless of how you decide to go about it, using animation in your digital marketing campaigns will allow for some increase in creative expression for your marketing team, Best Free Online Movie Streaming 2021 Websites with No Registration, Best 11 Sites Like Mangakakalot Alternatives to Watch Manga Online, How to Improve Your Company’s Image Without Rebranding, The Pros And Cons Of Providing Flexible Payment Options To Your Customers, Strategies To Use When Building Your Brand, Best 7 SEO Automation Tools for Improving Your Website Ranking by Experts, 6 Tips To Design Homepages That Capture The Visitor’s Attention. Showcasing diversity and driving viewer engagements: 4. 7 Benefits of Animated Videos: 1. They can help directly generate traffic by getting indexed in search engines such as Google and YouTube. Whiteboard animation videos are all of the above. Since the internet has taken a firm grip on our daily lives, more emphasis has been placed on digital marketing and all of its facets. If you wanted to film on a mountaintop you’d have to hire film crews, helicopter units and a large team to bring all that film gear up the mountain. It’s no secret that video is quickly becoming the most powerful and effective marketing tool for online businesses. Digital marketing can potentially generate hundreds of leads and is generally considered much more cost efficient than traditional marketing. The history of animation dates back to the golden era of American animation, which signals the beginning of sound cartoons in the 1920’s and the late 1960’s. We’re all familiar with animation, and it holds a special place in many peoples’ hearts. Animations put the product or the message intended and helps the viewer gain the needed insight into the product. This will allow your employees to creatively express themselves, save a lot of money, and will give the animation an authentic feel. Animated Videos Are Eye-Catching And Attention-Grabbing. Design by Booyah Creative, Animated Whiteboard Sales & Marketing Videos, Whiteboard and Cartoon Animation for Corporate & Business Videos, Whiteboard and Cartoon Animation Education Videos, 5 Strategies to Use Video Analytics to Grow Your Business, Your 2021 Comeback – Backstage Business #54, Want to Boost Your Revenue-per-Customer? However, video animation perks help the marketers in the journey of their marketing products. Animation works fine for any marketing need: product explainer videos, infographics, and release announcements. 2. The first and foremost reason for using animated video is that it’s rich media. within the video. Help you stand out from the competition Digital marketing is increasingly transforming into a competitive marketplace and it’s important for your business to stand out from the competition. It is because of this that animation can form a serious connection with audiences, even if its purpose is for marketing. The best thing about animations is that they are versatile. As technology has improved, there has been an insurgence in the use of animation in advertising. | Privacy Notice and Cookies Policy Animation is proven effective in most niches as it can provide a much lower cost option to traditional advertising and it is effective in engaging your audience as well as many other benefits. Using animated videos for online marketing Boost SEO x53 - and other great reasons to use animation in your marketing There are all sorts of names for it – explainer videos, corporate video,. Since animation can’t be whipped up by any old schmoe, an animated video automatically indicates reliability and substance. Not many businesses use animation in their digital marketing strategies, especially due to their cost and time-consuming nature. Deliver a meaningful story: 6. One of the biggest benefits of using animation in your digital marketing is it establishes an identity and sets your company apart from competitors. One of the advantages of using animation is the ability to draw inspiration directly from a brand’s image and use actual color schemes, logos, etc. Animation is a great way to bring life to an existing white paper or ebook that may already exist. We can’t talk about the benefits of animated video marketing without mentioning its positive impact on brand recognition. Benefits of Animation: According to ACRS model, the very first component to create an effective learning intervention is grabbing the attention of the learning. by Summer Felix | Apr 25, 2013 | Awesome Animation Videos, Top Posts | 0 comments. No matter what your business, video is one of the smartest investments you’ll ever make. Animated Videos Are Excellent For Brand Development. An animation could remind someone of their favorite television shows or movies and can invoke some serious positive emotions. If animated video isn’t a part of your business’s marketing plan, you could be leaving tons of potential up for your competitors to grab. There are many different types of animation that you can get prepared by professionals like those at Spiel that will add an element of interest in your marketing campaign. Regardless of how you decide to go about it, using animation in your digital marketing campaigns will allow for some increase in creative expression for your marketing team. This will allow your employees to creatively express themselves, save a lot of money, and will give the animation an authentic feel. 4. All rights reserved. And the best part is that visuals … 3. We automatically want to watch it – that’s why even infants and children love cartoons. Absolutely! Pumping SEO to the max: One of animations greatest strengths is it’s flexibility. Unlike regular human actors, animation has no real age, race, or nationality. In recent years, animated videos are becoming more sought after, with the increase in demand for corporate videos and explainer videos to relay complex messages. • Viral animated videos with strong messages and colorful graphics create brand recognition • Animated videos are in high demand and extremely captivating • YouTube videos have an enormous audience for animated ads. This positive connection can be your avenue to connecting with consumers and turning them into customers, and will greatly improve your businesses’ brand recognition. First, the animation is relatively cheap to produce – you don’t need expensive equipment, backgrounds, actors and many things involved in the production of a live video. The animation is the life-bringing element in your product marketing, and it puts a c oncrete experience for your viewers use. When you are planning a marketing campaign, you are basically trying to get more customers involved in your business. In many ways, animation will allow you to advertise your business or get your point across without your customer ever really feeling like that is the purpose of animation. Not many businesses use animation in their digital marketing strategies, especially due to their cost and time-consuming nature. Examples of how businesses use animation for marketing Greater Brand Recognition. 1225 Fort Union Boulevard April 13, 2020 By Ava Jones in Marketing Video Marketing Writing/Content Content marketing is evolving at a breakneck rate. This explains why out of 50 best explainer videos collected by HubSpot, Video Brewery and Switch Video, only 7 are non-animated. It increases the level of interest in your site and encourages more shares and revisits. The Benefits of Animated GIFs for Marketers. For example, an animated video can use elements of a company’s website, corporate collateral or other material. Whenever computer graphics animation in advertising is used strategically, they do make a long-lasting impression. Boost engagement by using animations for social media Social media animations are a great way of increasing engagement with your brand, product or services. Retain Viewer’s Attention; Posts based on animation grabs the attention of the viewers. When you keep these four benefits in mind, it becomes easy to see how adding amusing animations can better your marketing videos. They actually present a few key benefits to marketers: Animated GIFs are easy to consume. A study by Retail Touchpoints showed that shoppers who viewed video were 174% more likely to make a purchase. This allows you to leave a lasting impression on customers and can establish an identity for your business and brand. This means that using animation in your digital marketing efforts could allow you to break away from your pack of competitors. Video Can Boost The SEO Of Your Website. They can significantly boast the conversion rates of websites and e-marketing campaigns. Creative content like animation is one of the keys to a successful SEO campaign and ranking higher on search engines. Animated Videos Are Easy To Understand. Hiring an animation company like Spiel is much cheaper than shooting even a simple video ad. Marketers from prominent companies recognize the trend. Your animated video can include charts and graphs that will be easily comprehended because they move and flow along with a verbal explanation. So how exactly can your company benefit from using something like animation in your digital marketing campaign? Digital marketing can potentially generate hundreds of leads and is generally considered much more cost efficient than traditional marketing. Animation uses simple lines, bright colors, and constant movement to keep your viewer’s attention glued to the screen. Here are the 7 benefits of using animated videos: 1. With animation, your settings and actors can evolve without fundamentally changing – this allows you to build recurrent themes and brand icons over a series of videos. We automatically want to watch it – that’s why even infants and children love cartoons. Your imagination is your only limitation. One of the biggest benefits of using animation in your digital marketing is it establishes an identity and sets your company apart from competitors. Bloggdesk is a premium blog platform where you can find the latest blogging techniques with the honest SEO tools and hosting reviews and more. In addition, digital marketing is a large concept with a lot of aspects, allowing you to be flexible in your marketing campaigns. The established identity will eventually lead to more brand recognition and an increase in sales. UT 84047, Email: [email protected] Dana Kachan January 30, 2020. Animation uses simple lines, bright colors, and constant movement to keep your viewer’s attention glued to the screen. 6 Ways Marketing Can Benefit from an Animated Explainer Video. 2. You could focus on using social media to promote your brand, or you could instead employ a tactic like paid media. As the Internet increasingly becomes a global marketplace, you want your videos to appeal to all types of people in all places. In a short span of time, diverse topics can be correlated and understood. Animation integrates colors, logos, images, etc. The animation in use for so many years for conveying the message and communicating people through motion. Well, that’s only a beginning; animations offer a plethora of benefit for the E-Learning industry. They are currently a trending addition to viral marketing videos. Consider the Oscar-winning film “Argo”, which uses a cartoon/animated sequence as an introduction to the history and politics of Iran. It is, actually, another most significant benefit of animation for business. Do This. Let us see 10 creative ways in which animated videos can benefit your business: 1. In the attention economy, it's tough to capture someone's attention for more than a minute or two. You could focus on using, One of the biggest benefits of using animation in your digital marketing is it establishes an identity and sets your company apart from competitors. One of the benefits of using animation over live action video is you can create something engaging and high impact.You can make things happen that would be outside the realm of a typical corporate video production budget. Traditional marketing attempts usually don’t call for the creativity and uniqueness that creative content like animation requires. 7. Consumers will see your animation and will immediately identify your company as the one behind it. Video improves your website’s search engine ranking because most major search engines give preference to pages that include video, and because pages with video are more likely to receive backlinks. It keeps your visitors on your site longer so your bounce rate is lower. This means that your visitors may be staying on your page longer. It can also be used for a variety of other purposes like tradeshows, meetings, and presentations. There are so many benefits of animation in advertising. Animated Videos Are Easy To Understand Increasing brand conversion rates: 3. 1. So in summary, the potential benefits of animation in digital marketing include: 1. Animation in your digital marketing doesn’t just impress customers, it will also impress search engines and their algorithms as well. The established identity will eventually lead to more, A great benefit of using animation in your digital marketing is it allows your employees to creatively express themselves in ways that they typically couldn’t. Here we have 5 perks of animation marketing that will give you more than a reason to use it in your next marketing strategy. They also add an element of humor that makes the video easier to remember. Traditional marketing attempts usually don’t call for the creativity and uniqueness that creative content like animation requires. In addition, digital marketing is a large concept with a lot of aspects, allowing you to be flexible in your marketing campaigns. They bring your ideas to life. 6 Benefits of Animations in Business Marketing . Videos are most effective when they’re short and simple, extremely informative, and funny! And who can do this better than animation? The animation is an efficient method of communicating intent without being cumbersome. Creative content like animation has been known to be valued higher than cookie-cutter marketing attempts by search engine algorithms. Consumers will see your animation and will immediately identify your company as the one behind it. Video marketing includes moving picture and a lot of growth has been there in marketing via Computer Graphics in the recent years. What’s The Best Kind Of Video To Market Your Business? ContentsIdentify the brand promise to the customersUse a powerful and colourful LogoMake your Website fast …, ContentsBest SEO (search engine optimization) automation tools What are SEO automation tools?Use 7 best SEO automation …, ContentsChoose Design Based On Target AudienceSimplify Homepage DesignStreamlined ContentUse Very Strong VisualsAdd Dynamic ContentAdd A …, Since the internet has taken a firm grip on our daily lives, more emphasis has been placed on digital marketing and all of its facets. This means that as a company you will have to think outside of the box and really get creative in order to make this work, You could outsource the animation and have it produced by one of the many, out there, but the script and main ideas will still have to come from your own marketing teams. Using animation instead of living video for advertising has two advantages. It converts your story into a visual treat. Other content pieces like blogs or articles could be filled with big words or jargon that may be hard to follow or understand for the everyday consumer. With animation you can animate that scene for a fraction of the cost. However, animation has a much more visual effect, allowing the consumer to see the point you’re trying to make, rather than read through it and try to decipher it. Video content is also If you incorporate animation and other creative content into your digital marketing campaigns, then you may just see your web pages skyrocket in visibility after some time. Not many businesses use animation in their digital marketing strategies, especially due to their cost and time-consuming nature. Another major benefit of animation in digital marketing is that it is typically very easy to understand. Sit down, get brainstorming, and imagine how your message can become truly animated! ... 2D and 3D animation etc. There are many advantages of including animation in web design. Customers who watch videos are less likely to return products and lodge complaints (52% less likely, in a 2012 study by Website Magazine.). Content marketing has moved from text to video content. The animation is not an ordinary approach to marketing your product. Though written content still has its place in the scheme of things, video content has become the mainstay. Animation allows you to seamlessly incorporate logos, color schemes, and brand images into your video. Animated Videos Can Be Used For Any Product, Service, Or Topic. As online videos become more popular, the Internet is flooded with low-quality, homemade movies from shady characters. Ultimately, marketing animations encourage engagement, communicate key information and improve the online customer experience. They can help get across complex (and often uninteresting messages) in a fun, engaging manner, especially when compared to relying solely on text to communicate the same message. Strong communication through animated characters: 2. 5. So what are you waiting for? Retaining employees and engaging them: 5. Animation is perfectly suited to impart information is a clear, simple manner. You may think that animation isn’t “serious” enough for some uses, but animation makes a complex or difficult topic more accessible and interesting, and less intimidating. Often, a custom animation can feel very much like an extension of brochure, application or website. 6 Benefits of Whiteboard Animation Videos 1- Converts more Leads Most of the marketers aim to charm their viewers to convert them into potential customers and then into promoters. 1. Animated Videos Are Eye-Catching And Attention-Grabbing. Video is simple and easy to understand, so it aids customer comprehension of products and services. Cottonwood Heights, A purchase all familiar with animation, and it puts a c experience! People in all places based on animation grabs the attention economy, it tough... 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