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The digital marketing job or business analytics both are fascinating jobs but require certain skill set. Marketing automation platforms help you understand customer behavior — allowing you to create campaigns that get better engagement and, ultimately, increase your sales and profits. Quoting Peter Drucker, “What gets measured, gets managed.”. First name. It’s pretty informative and covered all the aspects .Very well presented. Leverage the power of your data and the expertise of our analytics consultants to increase revenue, improve profitability, … This is a self-paced online course for marketing professionals and small business … Neeson’s gift to the college speaks to both his love of IC and to his expertise. While all our MSc programs deal with Digital Marketing, this one offers you advanced professional expertise in the management of Web Marketing and social media. 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Going from a business analyst to a marketing analyst will require learning digital analytics tools, shifting mindset from bottom line numbers to top of funnel web/mobile data (which unlike a log file, only fires when the JS has rendered ;), shifting focus from marrying lots of data sets to trying to centralize data collection … Our priority at The Blueprint is helping businesses find the best solutions to improve their bottom lines and make owners smarter, happier, and richer. Digital Marketing is incomplete without Business Analytics and vice versa. If your role includes driving innovation and growth, understanding customer behavior and personas, or developing cutting-edge digital marketing … It also includes text messaging, instant messaging, video, apps, podcasts, electronic billboards, digital television and radio channels, etc. Congratulations. 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